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Rustum Southwell

Inducted 2022

Rustum Southwell, with in-depth management experience, he was appointed as the founding Executive Director of the Black Business Initiative, the longest serving Black business development initiative in Canada. He has helped to create more than 1,500 jobs and provided business training to over 1,000 entrepreneurs. He has shown his commitment to participating in diverse committees and organizations.
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Rustum Southwell is best known as the founding CEO of the Black Business Initiative (BBI). Originally from Saint Kitts, Southwell arrived in Halifax in 1972 and has been contributing to Nova Scotia’s business landscape ever since. Southwell began his business career in the food industry as one of the province’s first Black franchise owners. After several years managing restaurants, he moved on to become executive director of the African Canadian Business Development Centre. In 1996, Southwell became founding CEO of the BBI.


His leadership has resulted in 25years of unprecedented growth and impact. BBI has created over 1,500 jobs and has provided business training to over 1,000 aspiring entrepreneurs. Recently, Southwell led the organization into its next phase of growth by expanding across the Atlantic Provinces. In addition to business excellence, Southwell has demonstrated his commitment to the community. He has served as co-chair of the African Heritage Month Committee, and as the first chair of Hope Blooms Youth Ventures Inc. Southwell has also served on many boards.


These include the Halifax Chamber of Commerce, the Waterfront Development Corporation (now Develop Nova Scotia), and United Way Halifax. He is a member of the Board of Governors of Nova Scotia Community College (NSCC), the Black Loyalist Heritage Society, and the Community Consultative Committee of the Halifax Stanfield International Airport Authority (HSIAA).Among his many accolades are the Queen Elizabeth II Diamond Jubilee Medal. He has received honorary doctorate degrees from Dalhousie and Saint Mary’s universities, and an honorary diploma from NSCC

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Biography - Rustum Southwell

APA 7th Edition
The Nova Scotia Business Hall of Fame. (2022, October 16). Rustum Southwell. Nova Scotia Business Laureates Digital Archive. Retrieved from:

MLA 9th Edition
The Nova Scotia Business Hall of Fame. “Rustum Southwell”. Nova Scotia Business Laureates Digital Archive, 16 October 2022.