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“C.J. is best known for the considerable business skill that led to the tremendous growth of National Sea Products. . . Under Bill’s leadership, National Sea Products underwent many changes. Bill invested heavily in marketing efforts to build the company’s High Liner brand.”— JA Files (2012)
C.J. and Bill Morrow are credited for building Nova Scotia’s fishing industry. Their combined ambition and business skills positioned High Liner Foods as a North American market leader in prepared frozen seafoods.
The Nova Scotia Business Hall of Fame. (October 5, 2021). "Clarence (C.J.) and William (Bill) Morrow". Nova Scotia Business Laureates Digital Archive, https://nslaureates.ca/laureates/clarence-c-j-and-william-bill-morrow. (Accessed: 2022, September 27)
The Nova Scotia Business Hall of Fame. (2021, October 5). "Clarence (C.J.) and William (Bill) Morrow". Nova Scotia Business Laureates Digital Archive. Retrieved from: https://nslaureates.ca/laureates/clarence-c-j-and-william-bill-morrow.
The Nova Scotia Business Hall of Fame, "Clarence (C.J.) and William (Bill) Morrow", Nova Scotia Business Laureates Digital Archive, Last modified: October 5, 2021, (Accessed at: 2022, September 27), https://nslaureates.ca/laureates/clarence-c-j-and-william-bill-morrow
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